The Lost Strings Website Redesign

Prepared for:
Tejveer Singh
‍‍The Lost Strings

Prepared by:
Eklavya Patel

I'm Eklavya. Pronounced "Ek" as in ache & "lavya" as in love ya.
I'm the main point of communication and work with a wide network of illustrators, developers & animators to bring ideas to fruition. I've found the most success by taking a stake in the outcome of projects I work on and this philosophy is at the core of ENSO. We are lean and mission driven, focusing less on scope and more on tangible outcomes.


We like to take notes :)
For us, every successful collaboration starts with a list of ideas that guide our decisions on core focuses, challenges and opportunities. This list of ideas helps us set clean KPIs and benchmarks to achieve.

Building a Visual Identity

Consistency is key when it comes to building a memorable brand.
From delving into the brand assets, we marked this as a key area of improvement & put together an example of how the brand elements can be translated to a digital experience for the web.

One aspect to a brand is a memorable logo and an accent color to associate it with. We've illustrated a potential direction with a new logo mark and a golden accent. The accent contrasts well with the dark slate background. Once this visual direction is established, it can be stretched to any aspect of your digital footprint

Applying conversion principles.

It's important to have actionable items at the end of every page. This is why landing pages convert the most. All crucial info is synthesized into a single page, giving the user enough information to know if they want to engage in the action. Call-to-action component usually end a lead flow to move the user to a dedicated page with contact info.

Adding important Embeds

External embeds have been increasingly important to migrate your audience to and from the platforms you use and your website. Embedding your booking with a prerequisite form will be the primary call-to-action that we use to funnel users to.

Design Direction

We discussed possible directions to take, here is a possibility.


We find success because of our well-proven strategies of collaboration. Working with us means clear communication through our process and seamless iterations till we make sure your vision is brought to life.

A stake in your growth

"The Greats Never Sacrifice The Important For The Urgent." -- Bobby Axelrod
We deliver on time-sensitive needs while maintaining long-term goals making us a true partner in your growth. We use our vast experience building web experiences and expertise in modern web solutions to bring your the performance results you're looking for.

Collaboration at the core

Effortless communication, flexibility to scope and adaptive solutions brings about a successful collaboration.
We work closely with you to gather their requirements, brainstorm ideas, and develop solutions. A strong focus on results makes us adaptive to feedback.

We work fast

We understand that time is money. Our methodical and tested approach makes us quick at delivering results. On average, project timelines are under 2 months, leaving us ample time to iterate and test to maximize results right from launch.

Good with change

Good design is a result of responsiveness to feedback; and we strive for good design. We don't charge for extra revisions and there is no limit to the amount of time we spend to iterate a design to match your performance needs. This is the best way to gaurantee value through our services.

Words from our clients...

"Overall, working with the ENSO team was a much better experience than I had expected. Their lead designer, Eklavya, has years of experience as a successful founder and artist. He's a natural at using design to drive business growth, working within my budget and timeline, and striking a great balance between friendliness and professionalism. I would choose ENSO over other design agencies if you're looking for value."

Zhané Bennett, Founder & CEO,

"The level of collaboration and input we had with ENSO was fantastic. They truly valued our opinions and ideas, and they seamlessly integrated our vision with their expertise. It felt like a true partnership rather than a one-sided service.
This open and inclusive approach made us feel like a valued part of the team and ensured that the final result truly reflected our collective vision. They implemented our vision into Webflow and added their own expertise from years of experience, creating a perfect outcome."

Hardik & Poumil, Co-founders,

"ENSO was incredibly responsive. All of my questions were answered as soon as I asked. ENSO's professionalism and communication skills are exceptional. Their team's organized approach, timely updates, and ability to explain complex matters clearly stood out. They demonstrated a genuine interest in understanding our needs, and their level of dedication exceeded our expectations. ENSO was an essential part of our growth."

Samir Peshori, CMO,

Check out more reviews about how it's like working with us here.

# Reviews on Many

Pricing & Deliverables

We work on a flat fee basis for projects, so we quote you a single project price instead of an hourly rate. The scope of work, complexity of the problem, and a host of other influences are factored into our pricing; meaning every project is different.

Why a fixed bid?

We've experimented with everything, and the most effective exchange of value for us and our clients has always been a flat-fee. Results that meet your performance needs are our only objectives. Depending on complexity and timeline, the time it takes to achieve these results varies between projects and an hourly bid loses our clients value.


We work with speed, clarity and are decisive in our approach to all projects. We don't waste time in unnecessary meetings and bureaucratic phases. This timeline is a rough outline of the amount of time we usually take on projects with the same scope as yours.

1 day

We begin by doing competitor research and outlining objectives and deliverables. This phase maybe shorter, but on average, we collect necessary copy write info, assets like images/videos and technical details within the first week of starting.

3 days

This is the most important and longest phase of our process as web builders. We work closely with you to build low fidelity renditions of the website layout, design illustrations and choose imagery and blend these into a high fidelity design. This is the longest phase in our process because we pay special attention to feedback and iterate our design to work for you.

3 days

We have a tried and trusted process when it comes to building easy-to-load and scalable web interfaces making us quick when it comes to deliveries. That being said, we understand that needs may change when implemented and so our process is adaptive.

1 hour

We've worked with dozens of different domain providers and hosting platforms. So we're flexible existing solutions or migrating to the new best solutions for you. With clarity in communication, we launch your site on the internet in a way that you can control and monitor.

Answers to questions you may have

Next Steps

After this proposal has been reviewed and agreed upon, please sign the Contract and pay the deposit per payments agreement.
If you have any questions or concerns, book a meeting with me, let's talk!

We'll configure decided channels of communication -- usually email or Slack.

Everything related to your project resides in your Client Dashboard. Here, you can share assets for the website, see designs and track progress with a demo link.

Through our process, we build a Resources Document containing custom resources like relevant access information for tools, assets, brand guidelines or guides on how to best manage your website.