NJ Statewide Parent Engagement Website
NJ Statewide Parent Engagement Website
Prepared for:
Kristen Schiro
Empower Somerset
Prepared by:
Eklavya Patel
ENSO
I'm Eklavya. Pronounced "Ek" as in ache & "lavya" as in love ya.
I'm the main point of communication and work with a wide network of illustrators, developers & animators to bring ideas to fruition. I've found the most success by taking a stake in the outcome of projects I work on and this philosophy is at the core of ENSO. We are lean and mission driven, focusing less on scope and more on tangible outcomes.
We've taken a few days to review the RFP and summarize some of our understandings and ideas. Here, we cover goals for this project, pricing, timeline and some of our successes with previous projects.
Notes
We like to take notes :)
For us, every successful collaboration starts with a list of ideas that guide our decisions on core focuses, challenges and opportunities. This list of ideas helps us set clean KPIs and benchmarks to achieve.
Tailored Educational Content
For a large repository of educational content, the user finding the right information as fast as possible becomes even more important. This is easily fixed by simply suggesting relevant articles and resources to the user.
The website will prompt the PCG to fill out a quick questionnaire on their struggles in communicating with teens. Based on their answers, the website will filter all but the categories relevant and helpful to that user.
Some potential categories can be:
- Growth & Development
- Communication Strategies
- Building Character
- Health & Prevention
- Talking with Teens
Engagement Portal
User's can sign up as either PCGs or Professionals on the website to see events happening by area and register to them. This registration system will be compatible with multiple different event types.
Each User has a profile that tracks their event engagement and can show other relevant information such as favorite articles or gift card awarded for YAB meeting attendance.
Track & Incentivize PCGs
Game-ification is a well proven strategy to increase engagement with any application. Event attendance should be incentivized with a prize at the completion of certain pre-determined milestones. This can take shape in a form of a progress bar or an engagement score that responds to verified attendances for PCGs.
Email Automation
Programatic SEO and newsletter email campaigns are critical in expanding the reach of the website. Through the web experience and with registered users, the website will collect user emails for a list that pushes new and updated content to all users, growing validity and visibility of the website on the internet
Track program growth w/ Analytics Dashboard
To track performance of the website, we'll build a dashboard that offers the program critical information like user feedback on the events and tools as well as user engagement. Custom data visualization will be arranged based on optimal user. Such as, creating charts and graphs to show PCG & Professional engagement and growth on the website.
With a clear idea of user makeup, you get complete transparency in when and how the website meets KPIs.
Here are somethings an analytics dashboard can display:
- Total PCGs registered on the website
- Total Professionals signed up on the website
- Data points for registered users such as total events attended or profession.
Site Map
A site map provides a clear navigation hierarchy for the website. The chart below shoes how users will interact with the website and which content/info they will see first.
Why ENSO
We find success because of our well-proven strategies of collaboration. Working with us means clear communication through our process and seamless iterations till we make sure your vision is brought to life.
A stake in your growth
"The Greats Never Sacrifice The Important For The Urgent." -- Bobby Axelrod
We deliver on time-sensitive needs while maintaining long-term goals making us a true partner in your growth. We use our vast experience building web experiences and expertise in modern web solutions to bring your the performance results you're looking for.
Collaboration at the core
Effortless communication, flexibility to scope and adaptive solutions brings about a successful collaboration.
We work closely with you to gather their requirements, brainstorm ideas, and develop solutions. A strong focus on results makes us adaptive to feedback.
We work fast
We understand that time is money. Our methodical and tested approach makes us quick at delivering results. On average, project timelines are under 2 months, leaving us ample time to iterate and test to maximize results right from launch.
Good with change
Good design is a result of responsiveness to feedback; and we strive for good design. We don't charge for extra revisions and there is no limit to the amount of time we spend to iterate a design to match your performance needs. This is the best way to gaurantee value through our services.
Relevant Projects
SIBA Fuses
User database & Registration to place sample orders
Map pins based on CMS Data to show locations of partners and associated information
Filtering and sorting for 15,000 item catalog of parts
Glyde Merchant Portal
Sales Analytics & filtering by date(s) dashboard
Displaying and updating account information and notification prefrences.
Automated email notifications.
Words from our clients...
"Overall, working with the ENSO team was a much better experience than I had expected. Their lead designer, Eklavya, has years of experience as a successful founder and artist. He's a natural at using design to drive business growth, working within my budget and timeline, and striking a great balance between friendliness and professionalism. I would choose ENSO over other design agencies if you're looking for value."
Zhané Bennett, Founder & CEO, Lexpai.ai
"The level of collaboration and input we had with ENSO was fantastic. They truly valued our opinions and ideas, and they seamlessly integrated our vision with their expertise. It felt like a true partnership rather than a one-sided service.
This open and inclusive approach made us feel like a valued part of the team and ensured that the final result truly reflected our collective vision. They implemented our vision into Webflow and added their own expertise from years of experience, creating a perfect outcome."
Hardik & Poumil, Co-founders, Budgetrx.net
"ENSO was incredibly responsive. All of my questions were answered as soon as I asked. ENSO's professionalism and communication skills are exceptional. Their team's organized approach, timely updates, and ability to explain complex matters clearly stood out. They demonstrated a genuine interest in understanding our needs, and their level of dedication exceeded our expectations. ENSO was an essential part of our growth."
Samir Peshori, CMO, Joinglyde.com
Check out more reviews about how it's like working with us here.
Pricing & Deliverables
We work on a flat fee basis for projects, so we quote you a single project price instead of an hourly rate. The scope of work, complexity of the problem, and a host of other influences are factored into our pricing; meaning every project is different.
Visual Identity
When it comes to building digital experiences, we start at the fundamentals; the logo, colors & typography. These, together, build an identity that can be replicated and expanded as needed. We'll work closely with your team to create a unique visual identity that speaks to your audience and create on-brand illustrations that enhance the wordings on your site.
Website Design
This phase is critical in outlining challenges and finding design centric solutions so we work closely with you to understand objectives. We use our experience building web interfaced & tested strategies to deliver effective copy write and content layout. We understand that there is never a one-size-fits-all solution and therefore, cater every layout with the visual identity and objectives in mind.
Development
We are meticulous with the details & use the most modern web solutions to bring the design to life. We build fast loading, responsive and accessible websites that scale to meet your visibility & performance goals and ensure a 90% + Lighthouse score for all types of devices. From Google Analytics to on-site SEO, we best prepare your website to launch on the internet.
We custom-make dashboard to see critical website data and statistics about users and upload content such as newsletters, resources or tools.
Project Total
$22.5K USD
Why a fixed bid?
We've experimented with everything, and the most effective exchange of value for us and our clients has always been a flat-fee. Results that meet your performance needs are our only objectives. Depending on complexity and timeline, the time it takes to achieve these results varies between projects and an hourly bid loses our clients value.
On-going Services
Site Maintenance & Updates
$3K/Mo.
We create a direct and responsive line on communication between you and us, ensuring quick turnover on all commitments.
◉ We monitor the status of your website constantly, & guarantee 99% uptime for website factors within our control.
◉ Implement any changes or additions to the CMS or assets. (images, video, link addresses, etc.)
◉ Implement any changes to the layout or copy write.
Infinite Design
$5K/Mo.
The first step of our Infinite Design Subscription is working with you to build a brand guideline (Colors, Typography, Visuals, Photography) that matches your aesthetic. We adhere to these guidelines strictly when providing designs for almost every medium of content.
You can request designs one at a time and we guarantee between 24 to 48 hrs of a turnover time depending on complexity.
Here are a few examples of things we can provide designs for:
◉ Digital Marketing Posts (Instagram, LinkedIn, Facebook Posts)
◉ Print Material (Post Cards, Pamphlets, T-shirts)
◉ Newsletter header images
◉ Illustrations or Infographics
SEO Optimization & Audits
$1K/Mo.
We perform SEO Audits at the beginning of the month to adjust to content strategy, alt tags and tonality of copy on the website to maximize visibility on keywords/search results you want to show up for. At the end of the month we provide performance results to compare the effectiveness of SEO strategies.
Timeline
We work with speed, clarity and are decisive in our approach to all projects. We don't waste time in unnecessary meetings and bureaucratic phases. This timeline is a rough outline of the amount of time we usually take on projects with the same scope as yours.
2 weeks
Brainstorming & Gathering
We begin by doing competitor research and outlining objectives and deliverables. This phase maybe shorter, but on average, we collect necessary copy write info, assets like images/videos and technical details within the first week of starting.
4 weeks
Design & Planning
This is the most important and longest phase of our process as web builders. We work closely with you to build low fidelity renditions of the website layout, design illustrations and choose imagery and blend these into a high fidelity design. This is the longest phase in our process because we pay special attention to feedback and iterate our design to work for you.
6 weeks
Development
We have a tried and trusted process when it comes to building easy-to-load and scalable web interfaces making us quick when it comes to deliveries. That being said, we understand that needs may change when implemented and so our process is adaptive.
1 hour
Hosting & Handoff
We've worked with dozens of different domain providers and hosting platforms. So we're flexible existing solutions or migrating to the new best solutions for you. With clarity in communication, we launch your site on the internet in a way that you can control and monitor.
Total Timeline
~ 12 weeks (3 Months)
Answers to questions you may have
How do we communicate?
We love asynchronous tools like Notion for project management, Slack for conversations & Loom for design presentations. We'll set a designated Slack channel for you where you'll have out utmost attention.
we provide a demo link to your project as soon as we start building, giving you daily updates through our process.
What is the process for making changes?
Pretty Simple. You explain the issue or change to us on Slack, we come back to you with solutions. We maintain adherence to set deadlines, unless there are sudden course corrections from the client such as adding a new page or designing illustrations for a new feature.
How do you charge?
50% upfront, 50% upon delivery. Fixed-bid (no surprise invoices or change orders and no limit to revisions)
What are additional costs involved?
Besides our fixed quote, we do not charge any additional fees for our services.
Additional costs are usage based like the ones below:
◉ Domain Ownership
◉ Website Hosting
◉ 3rd Party tools & Integrations used on website
What is Webflow?
Webflow is a website design tool that utilizes no-code to make web development faster and much more efficient.
We build websites exclusively on Webflow for this reason. Webflow allows us to optimize the following aspects of your website
◉ Take control of content updates through Webflow editor.
◉ Powerful CMS & easy to navigate.
◉ Automatic backups so never lose your project.
Next Steps
After this proposal has been reviewed and agreed upon, please sign the Contract and pay the deposit per payments agreement.
If you have any questions or concerns, book a meeting with me, let's talk!
We'll configure decided channels of communication -- usually email or Slack.
Everything related to your project resides in your Client Dashboard. Here, you can share assets for the website, see designs and track progress with a demo link.
Through our process, we build a Resources Document containing custom resources like relevant access information for tools, assets, brand guidelines or guides on how to best manage your website.